Besides material gifts, a number of spiritual care services for women are also appearing on March 8.
“Everyone is happy, I think my first event was successful,” Ms. Ho Le Thao Trinh, Founder of Lady Networking said about the event called “Love Connect” taking place on the evening of March 7. The event had 20 guests participating. They come to understand more about love for themselves, couples and families.
The guidance counselors at the event also shared topics such as: How to understand yourself and your partner? How to confidently move forward with a strong mentality and full of positive energy? How to overcome social prejudices? How to have new and better quality relationships?
As the person behind the After Work dating service chain in Ho Chi Minh City in recent years, Ms. Trinh said the new project is an upgrade in organization and content. Choosing to launch a “new version” this March 8, the company wants to emphasize the increasing need to care for women’s spiritual life.
“Today, women not only have material concerns in the post-Covid-19 era, but their mental health also needs to be taken care of,” Ms. Trinh shared, saying that this is a modest but hopeful start. will be able to maintain an event every month. Also exploiting the niche market, with female guests who need to take care of their spiritual life, a startup-scale travel company in Tan Binh district, Ho Chi Minh City decided to launch tours designed specifically for women on the occasion of March 8. Linh Da – tour operator of Image Travel said they have 2 tours to Da Lat and Kon Tum.
“Da Lat tour is a journey following the slow lifestyle of old Da Lat. We let guests stay at the homestay, eat family meals, grill potatoes and corn, enjoy the gentle scenery and participate in Yoga exercises,” she said, adding that the highlight was the “Yoga beer” class, with the method of keeping Balance on a beer bottle using Yoga and connect with people with similar interests.
In addition, the company serves another need on March 8, which is a volunteer tour in Ta Dung – Kon Tum – Buon Me Thuot. In this program, Linh Da said guests receive 100% free transportation. “As a small unit, we listen to new customer needs to meet them, such as creating private tours for sister groups of 10 people or more. And we see that not only young people, many other groups also have different travel needs, both experiencing a cozy spirit and improving their health,” she said.
According to Linh Da and Thao Trinh, most customers who need to enrich their spiritual lives are office workers and senior managers. They are usually between the ages of 25 and over 35 and are often busy.
“Part of the reason is that when people pursue material values such as houses, cars… they realize there is a lack of people around them to share them with. Not to mention technology distracts people’s brains and reduces emotional creativity,” Thao Trinh said, believing that offline sessions are an opportunity for people to communicate, observe, and connect. That is a real need of the market.
Not only small services targeting customers who want to improve their spiritual lives, some large platforms are also trying to pay more attention to the aspect of spiritual encouragement and inspiration for female partners. .
On the morning of March 8, Lazada announced the first “Pioneer Women” award. The Vietnamese market has a representative in the “Creative seller” category, Ms. Pham Thi Xuan Hong, owner of the stall “PinkShopGiayDep”.
Ms. Nguyen Thi Thuy Hang, Marketing Director of Lazada Vietnam, said that it is the ability to empathize, be quick and decisive that helps female sellers like Ms. Hong contribute to success on this platform. She hopes that organizing the award will be a way to encourage female sellers to rise up and have more achievements in the future.
Previously, on March 6, Gojek Vietnam also announced its participation in the campaign “Female protagonist – Be the main character in your story” by L’Oréal Paris. This platform selects a number of female driver partners and female managers of small, very small restaurants in operation. They are people who overcome many difficulties related to gender characteristics as well as social prejudices, not only to make a living but also to support and help others, integrate into society and be recognized by society.
The company creates forums such as online and offline communities for these women to speak up and share their personal stories, helping them become more confident and continue to spread positive values.
Mr. Nguyen Trung Kien, Director of Gojek Vietnam driver partner community, said that in addition to bringing the power of technology to improve lives, these activities also aim to “create conditions for them (female partners) to participate.” communities to improve spiritual life, become more confident and stronger”.
Ms. Nguyen Nhat Quynh, Director of consumer goods at L’Oréal Vietnam Company, said that this is the first time they have introduced the slogan “Female protagonist – Be the main character in your story”. Because the company wants every woman to strongly seize opportunities, understand her role, believe in herself and demonstrate the strong power of women to create a better life for themselves.
“Each person’s life is like a movie and there, each woman should be the main character in that movie to shine, to inspire and to live happily with her loved ones,” she said. Quynh commented.
Source: vnexpress.net
