“A community is not defined by its buildings or landmarks, but by the people who come together to make it thrive” 

Today, when it comes to the concept of community building, it has become more important and diverse than ever. And behind every success of a community is the effort of community builders – people who have dedicated themselves to building and developing communities since the days when ideas were just on paper.

However, like any other field, the role of a community builder is often misunderstood or confused. In this article, we’ll explore common myths about potential jobs and clarify the role of a Community Builder.

1. Community Builder is just advertising and marketing

This is a mistake that I believe many people make. People often think the role of a community builder only involves advertising and marketing a community. This opinion is correct but not enough. The actual job of a community builder includes many different aspects such as building a community, creating a positive interactive environment with members and developing activities and events to increase participation and interaction. collaborate in the community.

2. Community Builder only needs to know social skills

In previous articles, I always mentioned that social skills such as communication, persuasion, etc. are important for a community builder, but this job requires many different skills, not just on the surface. . These can be project management tasks, organizational skills, the ability to analyze and process data, knowledge of marketing and advertising… A good community builder is an all-rounder, always knowledgeable. Seizing opportunities and changes, in accordance with the growing needs of society. Therefore, studying and cultivating daily is the guideline that community builders need to master first.

3. “I’m multi-talented so I can do everything by myself”

This view may be true in this day and age after experiencing the covid pandemic, many remote, remote or freelance jobs have appeared, allowing you to work alone with just a computer. However, building and managing a successful community requires many factors, most importantly the human factor. When you receive support and collaboration from many different resources and members, it will help you go much faster and farther. “Alone we can do so little, together we can do so much.” – Helen Keller

4. Community Builder simply creates multiple members

In your opinion, what does it mean to have a successful community? Many members or many successful workshops? In fact, the number of members is not the only determining factor for the success of a community. There are three important factors that determine whether your community is successful or not: diversity, interaction, common goals and values. Clearly, quantity is not a factor in determining whether your community is successful or not. The most important thing for a community builder is to know how to create a positive interactive environment, where members feel connected, supported and create core value.

5. Community Builder simply creates online interaction

Although creating online interaction (Community Engagement) is extremely important, if it stops there, the community is just a virtual space created on social networks and cannot be called a reality. real community. Therefore, every week or month, each community organizes competitions and events to attract participants. The Lady Networking community established in 2017 has been operating extremely vibrantly and strongly with more than 120 offline events organized and small weekly and quarterly competitions. The best way to create a growing community, a community builder needs to combine both online and offline interactions to meet the needs and engage members of the community. .

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